Google PPC Security enhancements

By Paul Morris

Interestingly yesterday Google announced that they were updating Adwords security.

‘Interesting’ as whilst it was ‘handy’ to hit SEO via encyption; it isn’t really in Google’s £interest to hit PPC tracking.

…Though when you look into the hit it isn’t really much of one (though perhaps more as a way of closing the loop against the NSA et al?).

Whatever = You can still interrogate all search query reporting, still able to access all useful optimisation data + GA data hasn’t been hit

Abit of an inconvenience = 3rd party tools could be affected as they identify the search term used via the URL (though still possible to obtain the info via the Adwords API & the tools will probably just adapt) + it is likely to affect the creation of dynamic web pages based on the user search query.

Let’s see what happens when the dust settles however one thing I’m sure of; Google will not do to PPC tracking what it did to SEO.

Leave a Comment

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.