edgerank

7 Facebook advertising tips

By Paul Morris
This post is a contradiction.  It presumes you know all about Facebook EdgeRank (Affinity Score, Weight & Time Decay) optimisation and have read my other 2 posts on edgerank optimisation and on thefuture of edgerank 

…Yet this post is basic in the extreme. It is however a great reminder of overarching optimisation principles as sometimes you cannot see the optimisation wood for the edgerank trees (and particularly as these principles eminate from a rather fabulous Dion who works at Facebook).

1/ Keep text short and sweet e.g. Pimms do this well

2/ Ensure Brand relevance e.g. the cheekiness that was Durex with there timeline Fathers Day ads

3/ Rich Images – Use them

4/ Highlight the product – Basically no cute cats and dogs unless you sell cats/ dogs and DO brand relevancy

5/ Solicit a lightweight response – Engagement is key however do not make people jump through hoops to engage and keep things light to maximise response

6/ Make it about your fans – Obvious right? Wrong. Talk to your fans and make communication relevant to your target audience(s).

7/ Test – Not one from Dion but one I wholeheartedly believe in. Make sure you test images, headlines, engagement mechanics, etc and have a testing matrix to hand that ensures statistical significance with all that you do

Leave a Comment

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close