An SEO Experiment on Semantic Strategies, Topical Authority and AI-Driven Content

An SEO Experiment on Semantic Strategies, Topical Authority and AI-Driven Content

If you’ve been following my musings, you’ll know that I’m no stranger to investigating new SEO opportunities. Today, I’m unveiling a new experiment designed to holistically boost website rank and traffic for paulmorris.org.uk.

The Objective

The overarching aim is simple yet ambitious: Elevate the entire digital ecosystem of my website through the strategic implementation of Semantic SEO Strategies and Topical SEO Maps. The experiment involves leveraging cutting-edge AI algorithms for content outlining, followed by human editing.

The Partnership

This experiment is being conducted in conjunction with an SEO content agency, who will handle the majority of the heavy lifting throughout the experiment. All content will be derived from my instruction and reviewed to ensure everything is on (personal) brand.

The Methodology

The experiment will span three months which will be enough time to gather robust data and derive actionable insights. Here’s what we’re doing:

  1. Solid Interlinking: Internal linking is the backbone of any well-architected website. We’ll be interlinking related articles and pages to create a coherent web of content, thus enhancing the user journey and, in turn, SEO.

  2. AI-Generated Content Outlines: We’ll be utilising AI tools to generate initial content outlines based on semantic relevance and topical authority. These outlines will serve as the scaffolding for in-depth articles and blog posts.

  3. 100% Human Editing: Whilst AI is fantastic it’s not the be-all and end-all. Every piece of content will be scrutinised and refined by human editors to ensure a high level of quality and relevance.

Key Results & Metrics

The experiment will be rigorously evaluated based on a set of clearly defined OKRs (Objectives and Key Results):

  1. Increase the Number of Keywords in Top 10: Self-explanatory, but vital. We’re not just targeting any keywords; we’re focusing on high-value, long-tail keywords that can drive meaningful traffic.

  2. Boost Monthly Traffic: A successful experiment will result in a noticeable uptick in organic traffic.

  3. Expand Geographical Reach: It’s not just about quantity; it’s about quality. By quality, I mean reaching a wider, global audience who find value in the content, and also focusing in on specific UK geographical areas where I want to be more prominent (e.g Manchester where i live).

  4. Rank a Specific Keyword in the Top 10 on Google: We have our sights set on a golden two-word, brand keyword, the details of which will be disclosed upon successful completion of the experiment.

All metrics will be diligently monitored and published at the conclusion of the experiment, but I’ll certainly be posting a few updates on my LinkedIn profile to keep things interesting. Keep your eyes peeled for the results, which I’ll be sharing here on my blog.

Over the last 12 months, my website has been like many personal brand sites – unloved and on a backburner.

…There is an amazing amount of potential with the right content strategy, and if you know about some of the ecommerce, marketing, design and SEO subject matter I write about, there’s no shortage of topics.

Final Thoughts

We’re living in exciting times; this experiment is a testament to the power of innovation, data, and a bit of good old-fashioned grunt work. Stay tuned for updates, and feel free to reach out if you’re keen to discuss the detail. 

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