Community DREAMS

As can be seen from my posts on areas such as The Trust Equation I’m interested in how to build trust + community with target audience(s).

Well I happened across a useful research paper through a partnership between BlaBlaCar (a successful global ride sharing service) and Arun Sundararajan, a sharing-economy expert and professor at New York University’s Stern School of Management, hence thought I would share it.

If you’re after the details on entering the trust age then please visit the paper; otherwise here goes with a summary of the key findings and the associated acronymn…

By building online profiles and accumulating feedback “individuals are becoming their own brands, moving from a ‘one-to-many’ configuration to a world where trusted interactions can occur on a ‘many-to-many’ basis…[and] creating a new ‘crowd-based’ form of capitalism,”.

How is this achieved? Via the DREAMS community Trust pillars:

DECLARED: The BlaBlaCar site requires users to register with personal information e.g real name, age, riding preferences and a description of themselves (backed by full validated ID).

RATED: Users rate their experience with one another after their ride, and passengers rate the driver’s ability (whilst other users clearly pay close attention to these ratings).

ENGAGED: BlaBlaCar requires members to prepay for each ride (assuring other users that the person will honour the agreement).

ACTIVE: Activity stats are displayed e.g. number of ratings, how many rides offered, last on the site, etc (as users are more likely to trust active users).

MODERATED: All information users add to the site is verified or approved by a 3rd party.

SOCIAL: Users are encouraged to connect their BlaBlaCar profile with their pages on other social media (thus boosting ‘you are who you say you are’ confidence).

Leave a Comment

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close