Facebook ad unit simplification

By Paul Morris
Whilst I’m behind the times on this one I thought it worth updating my blog on imminent amendments to Facebook advertising units.

Essentially Facebook is halving (reduced from 27 to “fewer than half of that”) the number of ad units it offers advertisers to simplify its product offering (how confusing is having 27 ad units to choose from and it’s not always a great/ consistent customer journey across desktop and mobile!). Facebook also talks of making the amendments to better align formats to business objectives, such as in-store sales, online conversations and app installs.

I also like the amendment that integrates “the best of Sponsored Stories” in all ads by adding social context to any ad format purchased (see the image above).

Ad unit amends are being rolled out now; for further information see Facebook’s newsroom post

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