Facebook’s playing with your mind in a filter bubble styley

By Paul Morris

The world has been in uproar with Facebook’s recent “mood experiment” 

Whilst the tests are creepy and immoral (based on previous Facebook/university research debate it was deemed to be unethical) I think it is super interesting and calls into question the principle of “filter bubbles”.

I posted about filter bubbles 2 years ago and thought then that filter bubbles were unethical (who takes charge as the ethical thought police?).

For me this is the key reason Facebook were engaged in the tests.

As the findings showed “Emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness . . . When positive expressions were reduced [in the News Feed], people produced fewer positive posts and more negative posts; when negative expressions were reduced, the opposite pattern occurred.”

…and so in the words of Facebook’s Adam Kramer’s “At the same time, we were concerned that exposure to friends’ negativity might lead people to avoid visiting Facebook.” So get rid of most of the negative comments and you have a happier more sticky Facebook digerati.

The plot thickens. Mwaaaaaaaa ha ha ha ha

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