Advanced operator queries are advanced search query words that have special meaning to Google.
I thought it would be useful to post some loved Google advanced operators. Whilst they are aimed at SEO ’ers they can also be used to aid PPC e.g. find out who the competition is as defined by Google, which content sites to target, etc.
Advanced Operator Queries
[site:] = Google will restrict the results to those websites in the given domain. For instance, [shoes site:www.tkmaxx.com] will find pages about shoes within www.tkmaxx.com. site: example
[related:] = lists web pages that are similar to a specified web page. For instance, [related:www.aa.com] will list web pages that are similar to the American Airlines homepage. Related: example
[link:] = will list webpages that have links to the specified webpage. For instance, [link:www.play.com] will list webpages that have links pointing to the Play.com homepage. Link: example
[allintitle:] = Google will restrict the results to those with all of the query words in the title. For instance, [allintitle: matchbox cars] will return only documents that have both “matchbox” and “cars” in the title. Allintitle: example
[intitle:] = Google will restrict the results to documents containing that word in the title. For instance, [intitle:wickes drill] will return documents that mention the word “wickes” in their title, and mention the word “drill” anywhere in the document. Intitle: example
[inurl:] = Google will restrict the results to documents containing that word in the url. For instance, [inurl:ninja sword] will return documents that mention the word “ninja” in their url, and mention the word “sword” anywhere in the document. Inurl: example
Note: MDKW = market defining keyword
Link acquisition via donation sponsorship
i.e. find sites that accept sponsorship or contribution.
[MDKW] donor* list advanced operator example
[MDKW] sponsor site:.org advanced operator example
[MDKW] contributor advanced operator example
Find event sites that are relevant to your MDKW
[MDKW] conference advanced operator example
[MDKW] festivals advanced operator example
[MDKW] fairs -.com advanced operator example
Product Review Opportunities
These queries direct you to sites that seek out products for review. Good for inbound links and also good for direct sales thus demonstrating the benefit of integrating social media and seo.
[MDKW] reviews google operator example
[MDKW] submit * review google operator example
[MDKW] intitle:Reviewed google operator example
Find targeted blogs
Search out niche blogs that relate to your area of interest to target for seo link acquisition
MDKW + site:blogspot.com google operator example
MDKW + intext:”powered by wordpress” google operator example
MDKW + blogs inurl:”best OR recommended OR favorite” google operator example
Find DoFollow blogs
[keyword inurl:ifollow*.gif] or [keyword ifollow*.gif] in Google Image Search will reveal all the relevant blogs using the “U Comment – I Follow” badge. i.e. Alt tags leave a footprint and if you go to Google image search, type in your MDKW + “U Comment I follow” with and without quotes you’ll find a list of do follow blogs.
And now for the Paul Morris Pièce de résistance
Use the Quix bookmarklet from your browser favourites to open a command prompt (a kind of easier to remember list of advanced operator queries). Keep a listof the commands next to your pillow and off you go. Also there is a nice advanced operator crib sheet available online