matt cutts

Matt Cutts scares the bejesus out of SEO’ers

Yesterday Matt Cutts posted the following:

4 key points from the video:

1/ Penguin 2.0 will hit more black hat web spammers e.g. payday loans style Google shennagians. Hold onto your hats.

2/ Advertorials will be further hit (likely to affect the US of A more than the UK though)

3/ Link spammers will be further hit and more links devalued that were clearly developed with gaming PR (Page Rank) in mind

4/ Google later this year will give authorities in a particular subject a ranking boost for being said authority (discussed in my Social Standing & Syndication post from a couple of months ago). Clearly as a by product of this rel=Author is likely to become more important.

Matt Cutts also mentions less site clustering in results, amazing search tools, more advice & help for general webmasters + hacked sites and more Panda refinement as well but I do not see those as huge amends.

23/05/2013 update: The Panda just landed


image courtesy of Search Metrics

Leave a Comment

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.