By Paul Morris
Now I have waffled long enough about Social SEO from an inbound link collateral generating perspective hence I’m not going there in this post (search this blog for “big data”, “link bait”, “infographics”, “gamification” , “widget”, “social seo radar graph”, “twitter seo” “social media ranking factors” etc to see what I’ve been getting at since I started this blog 2 years ago)
…However where I am going is onto the topic of Social Signals and their impact on Google’s Search ranking algorithm.
For the past (circa) 2 years Google has been replacing its overreliance on easily gamed inbound links with other metrics. I really think Google is starting to ramp up the % importance of Social Standing & Syndication (SSS). In this post I will simply document some of these; in future posts I will document ideas on how you can maximise these for your SERP standing.
Some SSS SERP Standing Starters (for 10)…
Social syndication where people are sharing your content (through your social site tools) on linked in, Google+, Twitter, Pinterest, Facebook, etc should surely impact rankings to a degree
Mobile bookmarks on Android acting like a vote for that site
Could Google move into obtaining QR reader data as the very fact people are using QR codes give Google a small signal as to how seriously that brand takes mobile search
Usage data in Google+ and Google Reader for brands and websites
Whilst Authorship is still relatively new and it’s a pain (in the real world) to get others to place authorship mark-up on their site for your content this is a good way of garnering whether the content is from a quality industry source
Comments (it’s surely not hard for Google to understand if they are quality or not and Google’s purchase of Post Rank from a couple of years ago would help here) again gives a sideways glance to relevancy, engagement and quality
Site KPI’s such as bounce rate, dwell time and number of pages visited could be used to benchmark your site against the sector norm and elevate/ penalise you accordingly
Traffic (and subsequent user behaviour) from links is an indication of whether the link is from a decent site and relevant to your user base